diff --git a/About b/About
index 3e086d9..571d9ca 100644
--- a/About
+++ b/About
@@ -1,10 +1,8 @@
 ---
-title: The concept and team
+title: Concept and team
 ---
 
-## Mission
-
-At robur we strive to develop robust digital infrastructure. We achieve this goal 
+Our mission is to develop robust digital infrastructure. We achieve this goal 
  by continuous maintenance of permissively licensed (MIT/ISC/BSD) open
 source libraries, which are used by various partners and supporters.
 
@@ -19,7 +17,7 @@ written to document the development and deployment of the technology.
 The annual balance will be opened for the public to satisfy transparency what
 donations and funding is used for.
 
-## Non-profit company
+### Non-profit company
 
 Supporters can make charitable donations to robur, which will be used for
 further development and maintainence of software and community infrastructure.
@@ -34,9 +32,9 @@ Negotiable terms include time-limited exclusively licenses, service level
 agreements (on-call troubleshooting, running infrastructure, updates), early
 access on new development, influencing on the development roadmap.
 
-## Team
+### Team
 
-### Catherine
+#### Catherine
 
 Catherine runs an independent software consultancy from Wisconsin, USA.  She
 mostly writes code and tests, and builds tools for doing the same.
@@ -55,7 +53,7 @@ major version.
 In her free time, Catherine enjoys bothering cats, playing board games, and
 embroidery.
 
-### Eva
+#### Eva
 
 Eva is an infrastructure software engineer and a researcher.
 
@@ -65,7 +63,7 @@ In the US tech industry, she works on infrastructure problems with distributed s
 
 Her Erdős number is 4.
 
-### Hannes
+#### Hannes
 
 Hannes is a research associate at the University of Cambridge.  He enjoys to write
 code, and also travelling and repairing his recumbent bicycle, and being a
@@ -79,7 +77,7 @@ TCP/IP which can act as a test validator.
 Hannes co-authored a TLS implementation from the grounds up in OCaml, and
 contributes to the MirageOS project as a core team member.
 
-### Paul
+#### Paul
 
 Paul is an independent IT consultant located in Copenhagen.
 
@@ -99,6 +97,6 @@ frameworks, in addition to the enjoyable pursuit of tabletop roleplaying and
 social interactions in smokey pubs - two disciplines that he excels in, but that
 have somehow not been of particular interest to paying customers (yet).
 
-## Contact
+### Contact
 
 If you want to get in contact with us, write an email to team@robur.io.